Twitter is one of the best ways for a fan to interact with his or her favorite celebrity. By simply mentioning them and adding whatever you want to say, you can get seen. It’s hard to tell how celebrities that get millions of tweets at a day are able to fish through them and either reply or retweet, but it has been done. I believe Twitter is the biggest way celebrities are able to break the fourth wall and really connect to their fans. As you can see from the videos above, not all tweets are expressing a person’s undying love for them, some of them are very hateful. In reality, you’re not always going to get praise, and it just makes me wonder how celebrities feel when they see millions of people say rude and inappropriate things to them per day. I’m sure they don’t take the time to read all of them, but what if they did?
Above are just a few examples of the tweets that can be found to different celebrities. Whether it’s the celebrity responding and retweeting, users responding to controversy with a celebrity, or simply expressing their love. These were found by searching the celebrity on Twitter, or just by going on their actual accounts to see the retweets or replies. These celebrities want to be seen as accessible and able to be talked to. Twitter is not only a way to advertise and talk about daily happenings in their lives, but it’s an outlet for fans to feel like they can actually interact with them. This is a great publicity technique since even if, let’s say Rihanna, did end up responding, the person who tweeted at them would feel like they have a personal relationship with her. This would only increase that user’s loyalty to Rihanna, which could keep music sales up.
Yet, why are so many of us satisfied by this? These celebrities are human beings just like us. They have the opportunity to voice their opinions, talk about themselves in 140 characters or less, and brand themselves appropriately. It is because society has these celebrities on such a large pedestal that it makes celebrities on social media such a huge deal.
In addition, celebrities often get into tweet arguments with other celebrities. Rihanna and Amanda Bynes got into one recently, which caused drama in the Twitter-sphere.
Just like we are able to freely interact with celebrities, celebrities are able to do the same with one another. This again breaks down the fourth wall of “stardom.” Now, not only can we tweet at our favorite celebrity, but famous people can tweet at other famous people! There is so much more accessibility to these people who were once unattainable. Does this lower the fame value of these people on twitter? Do you think that because of such easy interaction that celebrities will start to get off Twitter? I mean, all it takes for someone to lose followers is to post something controversial. I am personally so quick to tweet my thoughts, when sometimes these thoughts should be kept to myself. Instead, they are free for all the world to see and once something hits the internet, it’s there forever.
When it comes to being vocal with our opinions, Twitter is both the place to do it, but not at the same time. Twitter is an integral part of pop culture, making it very necessary for the entertainment industry to continue. The one thing that I question is if celebrities constantly complain about confidentiality issues and not being able to differentiate their public and private lives, then why tweet? Twitter’s purpose is to tell your followers what you’re doing, or how you’re feeling. So by celebrities tweeting, they are making themselves vulnerable. When asked in an interview about how he is able to avoid the spotlight, Daniel Radcliffe stated that “There’s certain things you can do to make it a lot easier on yourself. If you don’t, for instance, go to premieres that aren’t for a film you’re in, or don’t just turn up at other events and stuff like that, then that’s going to help to not fuel the interest.” He also brought up that he doesn’t “engage in social media, because the celebrities who go on Twitter and tell fans what they are doing every moment of their lives have no expectation of privacy when it comes down to it. ‘Also, I don’t have Twitter and I don’t have Facebook, and I think that makes things a lot easier because if you go on Twitter and tell everybody what you’re doing moment to moment and then claim you want a private life, then no one is going to take that request seriously'” (Huffington Post).
Radcliffe brings up a valid point because although Twitter breaks down the fourth wall in terms of interactivity, it also allows for “stalkers” to, well, stalk. Overall, I think Twitter is a wonderful tool, especially in terms of “free” publicity for celebrities (I use the term “free” very loosely because as I’ve learned that people often pay other people to tweet for them). You can advertise for a new film or song, and simply based on your influence over pop culture, you could raise awareness towards a specific cause. I believe that it’s important for celebrities to truly understand the power they have over other users in order to use Twitter beneficially. Well, while we wait for the next big Twitter battle, check out Time’s Top 10 Twitter Controversies to pass the time.